Human Capital Matters

As anyone with studies in Economics know, there are 3 factors of
production: Capital, Land and Labour, in more recent versions of such concepts
the word “human capital” is included considering an upgrading labour skill able
to produce a much higher productivity, in short is a way to resume any
productive enterprise.

The concepts above returned to my mind as i talked about business with a
fashion designer, while complaining the lack of help/subsidies by the
government and how poor is the quality of the local fabrics as more designers
were betting about how advances in technology allowed creating “smart
collections”.

The flow of the conversation made me think how really is needed for any
kind of entrepreneurial project a manager or a corporate economist, as i found
lack of substance about his complains, I spent the next hour crafting several
possibilities from prices ranges for raw materials to Points Of Sales (POS).

Several successful companies appeared in the traditional clothing
sector, incredibly Inditex is one of them a company born in a country with
stiff labour laws, hungry for imports and high wages, the same could be said
about H&M or Uniqlo which boast more or less the same business model, but
also more local firms could be set as an standard.

Monster and NaCo turned in to household names when their products became
ubiquitous amongst lower and middle class in Mexico, using plain cheap bulk low
grade shirts to print original messages/graphics, this allowed the companies to
develop product rather fast with prices so low that even teens could afford a
new shirt every week, eventually this firms were able to reinvest their profits
in to building a bigger range of products.

Ironically these efforts were led by graphic designers using bulk plain
shirts as templates, as I told to my friend, unfortunately fashion designers
dream in art, a wearable art with fat price sticks, not in to developing volume
street wear with innovative twists, with a moderate prices that could be able
to sustain volumes large enough to build a profitable brand.

On that tone, Asos a British online retailer and listed on the FTSE-100
hides a very interesting business model, I could say it’s a bit like a fashion
supermarket, offers lot of well known brands both local and European such as
the Danish firm Humor, but also part of their offering comes from their own
brand delivering a good balance in quality, style and price, sometimes notably
inspired on garments several times the price, or on the styling from British
stars, Asos build a very successful business along this lines, while their own
brand supports sales volume and web traffic at the same time, distributing
brands such Alexander McQueen, Ben Sherman and Humor allows the company to
boost profitability and keep cachet.

At the end of the conversation my friend turned more upbeat about the
possibilities laying around and how is needed to balance a lot of factors
before build a clothing brand, understanding after all that not everything can
be high end and command high prices, if fashion is to be change, is the street
wear the place were more chances do exist to build a profitable business.

At the end again all comes how you mix the production factors and which
human capital mix is better to craft a viable business, in this case fashion
designing meeting financial and corporate know-how.

Location, Location, Location

When it comes about SME’s particularly those from trade, catering and services, location is the single and most important raison d´etre when you are about to set a startup or expanding an existing business



¿Why is this so critically important?


Well mostly because the market you aim to cater is located within a radius of mile or two so this will be called our local market, in which existing business coexist with new ones forming a “business fauna” thus, there lays the importance of actually know the area supply (name it competition), and measure an approximate figure for demand is very helpful, another key fact to examine is whether your product is about to get a good reception, it’s like aiming to sell polish food products in a mostly Afro-American district or vegetarian meals in a rural district where meat is seen as a staple, first at all is trying to offer goods and services that can be assimilated in the local markets, ensuring a constant flow of customers while pocketing a profit from the trade, always remembering a constant flow of customers means a good product acceptance and the decisions mention before where taken correctly

Location is critical before you set up a shop or a service provider, when it comes to CBD location while costs may increase, also the potential impact from the floating population, higher education, constant demand for food, beverages, entertainment and also as corporate support and services provide (ranging from small office supplies stores to accounting and consulting services), and can in fact turn in to profitable trades, but the same kind of business in a lightly populated commuter town at the outskirts of a large metropolitan area, would hardly raise profits at all.


¿How to define business strategies from such several factors?

Always information is the prime tool to attack a market, approach a customer or tailor made a product/customer service strategy to appeal shoppers and clients, if trying to settle to a somewhat large mall with certain traffic, you should be aware of the kind of shopper that flocks to the mall, if setting up in a suburb, at least knowing their habitants profile, income and education levels, if are you planning to setting up nestled between corporate titans in the CBD aiming to capture a slice of their budget or trying to fulfill their employees demand from food, dry cleaning and lattes, it all comes first to know your environment, and the people that flock around this environment.

The Globalizing SME

Right now as I type, probably there’s a bunch of small business chatting with similar companies facing similar problems across the pond, others are closing business online and picking up orders, and probably a smaller crowd is looking for partnerships to tap new markets abroad or gain experience from foreign firms.




Name it as you like it, but globalization has hit many sme’s in several ways, as a light google search to improve their ability to manage their staff, to building a global client network, carefully linked thru laptops and smartphones, while this synergies are being well exploited, several other sme’s are missing the chance.



Could be demographics, could be technophobia, or simply a taste for good old fashion in management, but internet and social networks also do their share when it comes to handle customers and picking up orders.



Handy & Useful



The recent communications advances could be exploited by those less eager to exploit the latest technologies, a few clicks and you may find foreign companies in distress on sale for a bargain, others looking for partnerships, and other as well aiming to raise capital to reboot their business, for sme’s now it´s easier track regional and foreign affairs, sales and orders, also business software manager is also more freely available and so sme’s can take advantage from it.



The bottom line is next: Going global while remaining a nimble and nifty sme, can trutly pay off, if your company already have export experience, partnerships and product development for several kind of customers, turning in to a mini multinational company should come next.